When the real estate booms and the various types of houses and decoration styles are also emerging, most of the furniture is relatively popular in design, and it is difficult to meet the individual requirements. A lot of furniture is beautiful in the exhibition hall. Once it is moved to a specific home, it is eclipsed. It is not the size and the space of the house. The style does not conform to the overall decoration style. At this time, there are practical requirements tailored by consumers, including the whole cabinet. The overall bookcase, wine cabinet, shoe cabinet, TV cabinet, walk-in cloakroom, wall-mounted wardrobe, overall furniture and other titles are all custom-made categories. Custom furniture for the whole house has also become one of the important means for many furniture manufacturers to promote their products.
Unique concept of whole house customization
For the concept understanding of the most common house customization in recent years, it is independence, unity, upgrade, and personality.
It means that every piece of furniture in the room is made independently and individually. As a unit of the whole house, it reflects the unique charm of design according to personal taste.
Refers to the theme of the entire room, a large style allows the room to be designed to do whatever it pleases.
It refers to the health and environmental protection. In the process of material selection and production, we strictly carry out environmental protection and truly achieve green furniture.
The core part of the whole house customization, as an upgraded version of the overall furniture, the whole house customization has higher requirements in personality. In the process of design, the consumer is in the main position, the designer is the leader, that is, the real Designers, or consumers themselves, design the furniture to fully meet the consumer’s personal style and lifestyle.
There are three reasons why the whole house is customized to become the mainstream of future furniture:
1 in line with the pursuit of modern life
With the development of society and the rapid development of science and technology, consumers are paying more and more attention to the improvement of their tastes of life. On the basis of paying attention to practicality, the artistic value and aesthetic function of furniture are increasingly prominent. As an upgraded version of the overall furniture, the whole house has a unique personality, and in-depth communication with consumers in the design process can fully integrate the consumer’s living habits and aesthetic standards.
2 simplify the renovation process
Buying a new home has become a problem for urban white-collar workers. First, the decoration cycle is long. Sometimes the project can last for half a year, which seriously affects the work and life of consumers. Secondly, there are too many things that need to be bought and handled. Sometimes, as a layman, they are often deceived. The concept of the whole house customization greatly simplifies the entire decoration process. The integrated design allows consumers not to run around. Working together, while enjoying the overall advantage, it also saves a lot of time.
3 to promote environmental protection to a new height
The ability to launch a full-house custom-made company will inevitably have a deep technological precipitation and brand reputation, which is a symbol of strength. Coupled with the whole house customization focus on environmental protection, whether in the selection of materials, or in the process of production, the environmental protection has been upgraded to a supreme position.
Whole house customization as a new development direction of the overall furniture, although young, has already demonstrated a vigorous development strength, in the near future, the whole house customization will be the mainstream furniture market in China, will inevitably become the mainstream.
Whole house custom furniture features
For modern people, furniture is not only a practical item, but also a life attitude. Customized furniture throughout the house is increasingly recognized by consumers. Customized furniture can make good use of the various spaces in the home and match the entire home environment. For example, the whole wardrobe can be customized, the wardrobe can be embedded in the wall, and the appropriate sliding door can be fitted. The wardrobe is integrated with the whole decoration style, and can also be customized according to the owner’s personality, fully reflecting the owner’s taste. In view of the characteristics of the small-sized apartment in the real estate market in the future, the whole house customization can fully exert the imagination of the design and make the small-sized apartment full of “great wisdom”.
Whole house customization advantage
1 can meet different personality needs
In the traditional marketing model, furniture companies often follow the trend of furniture to carry out furniture R&D and production according to simple market research. However, the furniture produced by this model is not inconsistent with the requirements, that is, the style can not meet personal preferences. The whole house customization subdivides the market into individuals, designing furniture according to individual requirements, and consumers are one of the designers of furniture. Specific requirements can be made according to personal preferences, such as color matching, personalized specifications and so on.
2 reduce inventory backlog
In the traditional marketing mode, in order to maximize profits, furniture companies reduce product costs through mass production. Once the market encounters a slight unpredictable, such large-scale production of furniture will inevitably lead to slow sales or backlog due to similarities, resulting in waste of resources. The whole house customization is based on consumer order production, almost no inventory, and accelerates capital turnover.
3 reduce marketing costs
In the traditional marketing mode, in order to occupy the market, furniture companies often drive sales through advertising and sales promotion, and thus the cost is high. As long as the furniture quality is reliable and the price is reasonable, the furniture can be sold smoothly. In the whole house customization, manufacturers directly face the consumer to reduce the sales link and reduce various expenses.
4 helps accelerate product development
Under the traditional marketing model, many furniture companies’ designers work behind closed doors. They only develop products based on simple market research. The design of the furniture is very limited, and it is difficult to meet the needs of the public. In the whole house customization, designers have many opportunities to communicate face-to-face with consumers. It is easy to know the requirements of consumers and to develop products that are close to the needs of consumers.
In recent years, the Chinese furniture market has experienced a lot of chaos in its development. The fundamental reason lies in the cottageization of products and blind follow-up. In the past few years, the overall furniture has gradually been in the market, and many traditional furniture manufacturers have followed suit. On the basis of lack of technical strength and talents, they rely on imitation and price competition in the cottage, and the development of the results is hindered. Nowadays, the whole house customization is getting hotter and hotter. Some factories that do not have design strength are following suits again. In an attempt to make a fish and a fisherman’s share, the whole house custom designer pointed out that because the whole house has high custom thresholds, many requirements, complicated processes, and want To do well, you must have a certain strength.
The whole house is set to create a new development direction for future furniture. For many furniture brands, it is an opportunity and a challenge. Whether it can be grasped depends on its brand strength, design strength and service strength.