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Custom furniture industry research: whole house customization, assembly and information technology become the industry’s strength point (3)


2019-09-03


 

The hardcover housing market continues to grow, and the demand for heavy-duty housing renovation is huge.
As a real estate post-cycle product, the market demand mainly comes from the initial renovation demand for new housing and the demand for housing renovation or renewal. The new house can be divided into a hardcover and non-finished rooms.
The hardcover room has advantages over the rough house, and it has the advantages of energy saving and environmental protection. The Chinese government has always encouraged and supported the development of residential decoration.
The hardcover housing policy has also been introduced. In 2017, the Ministry of Housing and Urban-Rural Development issued the “13th Five-Year Plan for Construction Industry Development”, which clearly requires that by 2020, the newly-built fully-renovated residential area in China will reach 30%. Subsequently, provincial and municipal level policies were also intensively issued. According to Aowei.com, as of the end of 2018, the number of policies involving fine decoration/complete decoration was over 80 times, covering 26 provinces and cities. Among them, East China and Central China issued the most frequent policies. The real estate decoration market has gradually entered a stage of rapid development. According to Aowei.com, the market size of China’s real estate hardcover housing in 2018 totaled 2.53 million, a year-on-year increase of 60%, and the market penetration rate reached 27.5%. Fine decoration/complete decoration has become an important competitive means for real estate developers in the downturn market. Demand for new homes in the retail market is gradually shifting to the engineering market. From the perspective of configuration categories, the cabinets for hardcover rooms mainly include cabinets, disinfection cabinets, and bathroom cabinets. Among them, cabinets and bathroom cabinets have a high precision assembly rate. According to Aowei.com, the cabinet assembly rate of 9918 is 99.3%. The precision assembly rate is 99%, and the matching rate of the disinfection cabinet is relatively low, and the matching rate is 44.8%.

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We believe that the trend of hardcover houses will be more obvious, and the penetration rate of hardcover houses will be further enhanced, and there is room for growth in the future. With the gradual expansion of the market for hardcover houses and the enrichment of supporting categories and the improvement of matching ratios, customized homes have cooperated with real estate developers to carry out engineering business, and engineering business is expected to become a new growth point. The engineering order has the characteristics of large business volume and long account period. The advantageous brand will cooperate with the real estate business with strong leadership and high reputation to improve the accounts receivable management system, etc., and further control the risk while further promoting the company’s scale growth…
Second, more and more cities in China’s real estate market have transitioned from an incremental era to a stock era. Since around 2009, major cities such as Beijing and Shanghai have entered the leading stage of stocks. The number of second-hand housing transactions in first-tier cities such as Beijing, Shanghai and Shenzhen accounted for 50% or more of the total number of transactions, Xiamen, Chengdu, Suzhou and Wuxi. The proportion of second- and third-tier cities is also around 40%. Second-hand housing will become the main channel for supply. The demand for renovation of second-hand housing will increase. Generally speaking, the demand for updated furniture in housing is about 15 years. Under the control of the real estate, custom home furnishing companies have expanded their existing homes to expand their stock market and promote the growth of the company’s performance. export large panel design and melamine finish whole house custom